Breaking Boundaries: Loewe’s Innovative Approach to Menswear in 2024

2 min read

Jonathan Anderson’s latest collection for Loewe, showcased at Paris Men’s Fashion Week, marks a significant moment in the evolution of menswear. With a blend of artistry and innovation, the Fall/Winter 2024-2025 collection challenges traditional norms and redefines masculine elegance.

The Fusion of Art and Fashion

In collaboration with artist Richard Hawkins, Loewe’s runway transformed into a captivating visual narrative. The integration of Hawkins’ provocative artworks within the collection not only added a layer of depth but also served as a commentary on contemporary culture and the male gaze.


Fall 2024 Loewe mens, I absolutely love the new @LOEWE collection, I don’t want to read any show note or any other review before I do this video, because I want to give my honest first opinion, and the vibe in the feeling, that i get from only watching the show, and i absolutely loving eveything about this collection #loewe#fashionweek#parisfashionweek#g#greenscreen

♬ original sound – Taylorwjc

Breaking Fashion Norms

Anderson’s approach to deconstruction was evident in his unique assembly of garments. Trench coats merged with cable-knit sweaters and denim, showcasing a bold reimagining of menswear components. This collection signifies a move towards simplicity while maintaining a strong visual impact.

A Nod to the Avant-Garde

The collaboration with Junya Watanabe brought forth a refreshing mix of outerwear, blending the conventional with the unexpected. The pairing of pinstriped dress pants with athletic socks and skater sneakers exemplifies Loewe’s avant-garde spirit.

Themes of Celebrity and Culture

The collection delved into the realms of celebrity culture and social media, reflecting on their influence on fashion and identity. The 1990s celebrity culture, in particular, was a significant source of inspiration, influencing the collection’s styling and thematic direction.

Standout Pieces and Luxurious Craftsmanship

Luxury was not overlooked, with standout pieces like elongated shearling cardigans and leather pants making a statement. The meticulous craftsmanship and attention to detail in these items underscore Loewe’s commitment to luxury and innovation.

A Star-Studded Affair

The presence of celebrities like Andrew Garfield and Jamie Dornan in the front row highlighted Loewe’s influence in the fashion world. The incorporation of video collages and personal touches added a unique dimension to the show, blending fashion with personal narrative.

Conclusion: Loewe’s Visionary Take on Menswear

Loewe’s Fall/Winter 2024-2025 menswear collection is a testament to the brand’s ability to innovate and push boundaries. Under Jonathan Anderson’s creative direction, Loewe continues to redefine menswear, offering a fresh perspective on masculinity and fashion.

Lucia Rodrigo

Lucia Rodrigo, a renowned fashion writer for LA Model, earned her degree in Fashion Journalism from the London College of Fashion. Her education in fashion theory and history, as well as exposure to diverse styles and trends, shaped her writing.

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